residence mix and retirement community residence mix for CCRC

Mixed Up About The Best Residence Mix?

By: Lonny Blessing, Development Consultant, Spectrum Consultants, Inc. Consumer needs are constantly changing, and as senior housing and service providers reach out to a younger population to expand their market reach, they are finding a new focus on design and function in living spaces. While smaller efficiency and studio apartments in older buildings are becoming… Read more »

senior living wellness

What If Your Activity Director Stopped Being An Order Taker?

This blog was first published at and is reposted here with permission from The National Institute for Fitness and Sport. It’s busy at your community; sometimes it’s so busy that residents complain they have a hard time choosing what program to attend. Inevitably, the calendar is so full they have to miss events they… Read more »

Discovery space at a CCRC and senior living marketing office

First Impressions in Your Discovery Space

By: Beth Houk, Marketing Consultant at Spectrum Consultants, Inc. We’re told that first impressions are essential and that we only have a few seconds to make that first impression. As if that is not enough pressure, research also tells us that first impressions are very hard to change, so it is certainly significant to maximize… Read more »

social support for seniors supportive networks and seniors

Social Support is the Cornerstone for Quality of Life

According to scholars, Albrecht & Adelman, “Studying the ways human relationships relate to physical and emotional health has real social and theoretical value.” The positive effects of social support have received a great amount of attention and inquiry. Numerous fields have examined how social support benefits one’s health. “Social support matters: It is the cornerstone… Read more »

Why Senior Living Needs Disruption

Why Senior Living Needs Disruption

Do you believe that revolutionary change begins with a disruption? Change is difficult, yet a constant in our individual lives, family lives, and in the lives of businesses and organizations across the world. Change is, as “they” say, inevitable and often becomes more difficult as we age. The #1 reason change is difficult: resistance. When… Read more »

marketing events and CCRC marketing event ideas

Moving Beyond Marketing 101

Written by: Eileen Moore, Special Projects Marketing Consultant, Spectrum Methods to market retirement communities (now Life Plan Communities) continue to evolve. #lifeplancommunity The consumer desires a more transparent sharing of information about our communities. What a better way to share the information than to have residents talk about their home. They have been through the… Read more »

Marketing Director with couple

More Effective Lead Generation for CCRCs

Every day it seems like there is a new sales rep calling with an idea that will make the phone ring, or really sounds as if it could be added to your lead generation mix. The thing is, typically there aren’t mid-year mulligans for the marketing budget unless there is something really disruptive going on… Read more »

Welcome to My Home

Community: St. Joseph of the Pines Contributed by: Tricia Pratt, Spectrum Consultants, Inc. and Brannon Perry, SJP Intern, Campbell University Welcome To My Home is a resident referral event. Industry standards suggest that resident referrals should account for approximately 35% of new lead generation. As indicated by this substantial percentage, referrals from current residents are… Read more »

Smart bracelets

Smart Bracelets (Not Diamonds) Are A Girl’s Best Friend

Ok, Ok…Secret confessions of a lady in love. I’ll admit it – Recently I have found myself looking at my new fitness bracelet more than my beautiful diamond and sapphire ring. And I must say that it does offer some of the same attributes and benefits. For starters, it is a reminder of something more… Read more »

crazy startup terms

Senior Living Terms Analogous to Startup Terms

20 Startup Terms Every Average Joe Should Know Accelerator WIT (what I thought it meant): A motorized machine that works like magic and goes fast… or an elevator like the one in Charlie and the Chocolate Factory. WIM (what it means): An environment for startups that provides mentorship to guide business growth and funding. Accelerators… Read more »

  • leadership journey

    Pay It Forward: A Leadership Journey

    Leadership: a state or quality that guides, encourages, inspires, and motivates. Notes from a talk at LEADSTATE (for SDSU sophomores to help strengthen their leadership skills & engage in meaningful service in the community) “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the… Read more »

  • CCRC marketing and sales senior living marketing and sales

    Does Your Sales Team Really Know?

    Knowledge Is Power: Does Your Sales Team REALLY Know The Lead Base? Do You? By: Tony Snyder, Senior Marketing Consultant, Spectrum Today’s senior has more choices for their retirement living selection than ever before. In addition to making physical improvements to address current trends to try to stay ahead of the looming Age Wave, most… Read more »

  • John Franklin, BB&T Capital Markets

    BB&T Capital Markets Presents…

    John Franklin, Managing Director and Group Head, HealthCare Financial Group discusses direct tax-exempt bank placements in a video series by BB&T Capital Markets.  Click the image to watch. With the backing of one of the largest financial institutions in the United States, BB&T Capital Markets brings deep industry expertise and a full slate of client-focused… Read more »

  • Hatha yoga for seniors and health benefits of yoga for senior adults

    New Findings & Health Benefits for Hatha Yoga

    As the senior population continues to grow, health conditions associated with aging have captured the interest of many medical professionals and researchers. The practice of Yoga is considered by many to be an exceptional tool for combating the concerns of an aging society. Practicing Hatha Yoga three times a week for eight weeks improved sedentary… Read more »

  • Chip Conley at TED2010

    TEDx Talk: Measuring What Makes Life Worthwhile

    When the dotcom bubble burst, hotelier Chip Conley went in search of a business model based on happiness. In an old friendship with an employee and in the wisdom of a Buddhist king, he learned that success comes from what you count.

  • Providence Point chef and senior living

    Culinary is King: Dining at CCRCs

    You’ll savor the dining experience at Providence Point. Talented chefs prepare delicious entrees to satisfy every taste and craving. Choose from a formal or casual dining venue, enjoy a meal alfresco, or have it packed up to enjoy in the comfort of your own home. Healthful, fresh food is available at every venue and every… Read more »

  • Brazos Towers and Resident Delight

    Brazos Towers at Bayou Manor

    Bayou Manor announces the renaissance of this long standing Houston landmark as it embarks on a substantial expansion and renovation to become the area’s premier senior living community – newly renamed Brazos Towers at Bayou Manor. Click here for more information on the expansion and sales efforts. The plan includes a 14-story high-rise with magnificent… Read more »