What Makes a Great Image?

When we’re leafing through magazines or flipping channels why do some images grab our attention while others are simply forgotten.  After ten years of photographing seniors, I’ve come to one conclusion–story is everything!

Author and educator, Phillip Pullman, said, “After nourishment, shelter, and companionship, stories are the thing we need most in the world.”

Think about it. Stories are important because we use them to give meaning to our lives. Everyday we exchange stories. We’re constantly imparting information about who, what, why, when, where, and how. When we weave all this together into stories, our listener are much more likely to feel inspiration and motivation.

Story and photography from senior living videography specialists, Aslan Creative 

Grandson and grandfather golfing

Facts Are Boring

I mean really, do we think people feel inspired when given laundry lists of facts? Our audiences need a story to go with those facts…something that connects with them and ignites their imaginations about the future. If we create the right story-driven image, it can turn our community from something mildly interesting into an emotional journey that people can’t tear themselves away from. In his article, “Seven Reasons Stories are Important for Branded Content”, Jon Thomas says, “Stories are the emotional glue that connect you to your customers.”

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Guest Contributor

Written by Guest Contributor

Resident Delight welcomes guest contributors from across the world. We welcome your stories, insights, successes, and inspiration as it relates to the senior living industry, aging well, marketing, sales, development, professional development, retirement, wellness, finance, and much more. Join us. Email your story to: [email protected]

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