residence mix and retirement community residence mix for CCRC

Mixed Up About The Best Residence Mix?

By: Lonny Blessing, Development Consultant, Spectrum Consultants, Inc. Consumer needs are constantly changing, and as senior housing and service providers reach out to a younger population to expand their market reach, they are finding a new focus on design and function in living spaces. While smaller efficiency and studio apartments in older buildings are becoming… Read more »

senior living wellness

What If Your Activity Director Stopped Being An Order Taker?

This blog was first published at wellness.nifs.org and is reposted here with permission from The National Institute for Fitness and Sport. It’s busy at your community; sometimes it’s so busy that residents complain they have a hard time choosing what program to attend. Inevitably, the calendar is so full they have to miss events they… Read more »

Discovery space at a CCRC and senior living marketing office

First Impressions in Your Discovery Space

By: Beth Houk, Marketing Consultant at Spectrum Consultants, Inc. We’re told that first impressions are essential and that we only have a few seconds to make that first impression. As if that is not enough pressure, research also tells us that first impressions are very hard to change, so it is certainly significant to maximize… Read more »

social support for seniors supportive networks and seniors

Social Support is the Cornerstone for Quality of Life

According to scholars, Albrecht & Adelman, “Studying the ways human relationships relate to physical and emotional health has real social and theoretical value.” The positive effects of social support have received a great amount of attention and inquiry. Numerous fields have examined how social support benefits one’s health. “Social support matters: It is the cornerstone… Read more »

Why Senior Living Needs Disruption

Why Senior Living Needs Disruption

Do you believe that revolutionary change begins with a disruption? Change is difficult, yet a constant in our individual lives, family lives, and in the lives of businesses and organizations across the world. Change is, as “they” say, inevitable and often becomes more difficult as we age. The #1 reason change is difficult: resistance. When… Read more »

marketing events and CCRC marketing event ideas

Moving Beyond Marketing 101

Written by: Eileen Moore, Special Projects Marketing Consultant, Spectrum Methods to market retirement communities (now Life Plan Communities) continue to evolve. #lifeplancommunity The consumer desires a more transparent sharing of information about our communities. What a better way to share the information than to have residents talk about their home. They have been through the… Read more »

Marketing Director with couple

More Effective Lead Generation for CCRCs

Every day it seems like there is a new sales rep calling with an idea that will make the phone ring, or really sounds as if it could be added to your lead generation mix. The thing is, typically there aren’t mid-year mulligans for the marketing budget unless there is something really disruptive going on… Read more »

Welcome to My Home

Community: St. Joseph of the Pines Contributed by: Tricia Pratt, Spectrum Consultants, Inc. and Brannon Perry, SJP Intern, Campbell University Welcome To My Home is a resident referral event. Industry standards suggest that resident referrals should account for approximately 35% of new lead generation. As indicated by this substantial percentage, referrals from current residents are… Read more »

Smart bracelets

Smart Bracelets (Not Diamonds) Are A Girl’s Best Friend

Ok, Ok…Secret confessions of a lady in love. I’ll admit it – Recently I have found myself looking at my new fitness bracelet more than my beautiful diamond and sapphire ring. And I must say that it does offer some of the same attributes and benefits. For starters, it is a reminder of something more… Read more »

crazy startup terms

Senior Living Terms Analogous to Startup Terms

20 Startup Terms Every Average Joe Should Know Accelerator WIT (what I thought it meant): A motorized machine that works like magic and goes fast… or an elevator like the one in Charlie and the Chocolate Factory. WIM (what it means): An environment for startups that provides mentorship to guide business growth and funding. Accelerators… Read more »

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  • residence mix and retirement community residence mix for CCRC

    Mixed Up About The Best Residence Mix?

    By: Lonny Blessing, Development Consultant, Spectrum Consultants, Inc. Consumer needs are constantly changing, and as senior housing and service providers reach out to a younger population to expand their market reach, they are finding a new focus on design and function in living spaces. While smaller efficiency and studio apartments in older buildings are becoming… Read more »

  • senior living wellness

    What If Your Activity Director Stopped Being An Order Taker?

    This blog was first published at wellness.nifs.org and is reposted here with permission from The National Institute for Fitness and Sport. It’s busy at your community; sometimes it’s so busy that residents complain they have a hard time choosing what program to attend. Inevitably, the calendar is so full they have to miss events they… Read more »

  • Discovery space at a CCRC and senior living marketing office

    First Impressions in Your Discovery Space

    By: Beth Houk, Marketing Consultant at Spectrum Consultants, Inc. We’re told that first impressions are essential and that we only have a few seconds to make that first impression. As if that is not enough pressure, research also tells us that first impressions are very hard to change, so it is certainly significant to maximize… Read more »

  • social support for seniors supportive networks and seniors

    Social Support is the Cornerstone for Quality of Life

    According to scholars, Albrecht & Adelman, “Studying the ways human relationships relate to physical and emotional health has real social and theoretical value.” The positive effects of social support have received a great amount of attention and inquiry. Numerous fields have examined how social support benefits one’s health. “Social support matters: It is the cornerstone… Read more »

  • Why Senior Living Needs Disruption

    Why Senior Living Needs Disruption

    Do you believe that revolutionary change begins with a disruption? Change is difficult, yet a constant in our individual lives, family lives, and in the lives of businesses and organizations across the world. Change is, as “they” say, inevitable and often becomes more difficult as we age. The #1 reason change is difficult: resistance. When… Read more »

  • marketing events and CCRC marketing event ideas

    Moving Beyond Marketing 101

    Written by: Eileen Moore, Special Projects Marketing Consultant, Spectrum Methods to market retirement communities (now Life Plan Communities) continue to evolve. #lifeplancommunity The consumer desires a more transparent sharing of information about our communities. What a better way to share the information than to have residents talk about their home. They have been through the… Read more »

  • Marketing Director with couple

    More Effective Lead Generation for CCRCs

    Every day it seems like there is a new sales rep calling with an idea that will make the phone ring, or really sounds as if it could be added to your lead generation mix. The thing is, typically there aren’t mid-year mulligans for the marketing budget unless there is something really disruptive going on… Read more »

  • Welcome to My Home

    Community: St. Joseph of the Pines Contributed by: Tricia Pratt, Spectrum Consultants, Inc. and Brannon Perry, SJP Intern, Campbell University Welcome To My Home is a resident referral event. Industry standards suggest that resident referrals should account for approximately 35% of new lead generation. As indicated by this substantial percentage, referrals from current residents are… Read more »

  • Smart bracelets

    Smart Bracelets (Not Diamonds) Are A Girl’s Best Friend

    Ok, Ok…Secret confessions of a lady in love. I’ll admit it – Recently I have found myself looking at my new fitness bracelet more than my beautiful diamond and sapphire ring. And I must say that it does offer some of the same attributes and benefits. For starters, it is a reminder of something more… Read more »

  • crazy startup terms

    Senior Living Terms Analogous to Startup Terms

    20 Startup Terms Every Average Joe Should Know Accelerator WIT (what I thought it meant): A motorized machine that works like magic and goes fast… or an elevator like the one in Charlie and the Chocolate Factory. WIM (what it means): An environment for startups that provides mentorship to guide business growth and funding. Accelerators… Read more »

  • sales team

    Distinctive Sales Teams in Senior Living

    Nearly every senior community’s employees truly care about older adults—or the employees would not be in the senior living industry over the long term. Additionally, Continuing Care Retirement Communities (CCRCs) – newly renamed Life Plan Communities #lifeplancommunity have incorporated the best practices of their peers—so that the services and amenities claimed as a unique selling… Read more »

  • Pet therapy and seniors and animals and older adults

    Animals Good for Health: You ‘Petcha!

    EVERYONE benefits from pet therapy. In a story and video from USA Today entitled, “Want a healthy retirement? Consider a pet” Check out these websites and articles dedicated to pets, aging, and health: Aging Well Magazine and “The Power of Pets: Creating a Connection” Agingcare.com and “The Healing Power of Pets for Elderly People” Everydayhealth.com… Read more »

  • photo shoot tips for seniors

    Tips for a Successful Photo Shoot with Residents

    What Makes a Great Image? When we’re leafing through magazines or flipping channels why do some images grab our attention while others are simply forgotten.  After ten years of photographing seniors, I’ve come to one conclusion–story is everything! Author and educator, Phillip Pullman, said, “After nourishment, shelter, and companionship, stories are the thing we need… Read more »

  • Centenarians and Kids Talk About Aging

  • 70 Years Later, Ida O’Connell Receives Diploma

    It’s never too late. After more than 70 years, Ida O’Connell receives her high school diploma with friends and family. Black Mountain News reporter Paul Clark wrote O’Connell’s story last week. An excerpt: Friends and family will gather at Deerfield Episcopal Retirement Center to present the longtime Black Mountain resident and artist with the diploma… Read more »

  • art in bloom event art in bloom raleigh

    Art in Bloom

    The North Carolina Art Museum recently held its inaugural festival of art and flowers, Art in Bloom. Floral designers interpreted masterworks from the permanent collection in 45 breathtaking flower displays. According to the North Carolina Department of Cultural Resources, the four-day event featured 45 floral masterpieces inspired by the NCMA’s permanent collection and created by… Read more »

  • Hoppy Sell Dancing with the Future Stars

    Dancing with the Future Stars Fundraiser

    The Boys & Girls Clubs of Greater Gaston held its annual fundraising event, Dancing for Future Stars on March 14, 2015 at the Gaston Country Club. Now in its sixth year, the event pairs local celebrities with professional dancers to compete for charity. Judges select the top prize winner by considering the quality of the… Read more »

  • Socialization is the new black and senior living and spectrum

    Socialization is the New Black

    Being social is definitely “in.”  But, it is more than just a fad, research shows it significantly improves ones’ health. In a report sponsored by Vi Living and Age Wave, they discuss 5 Myths, explaining the root causes and misconceptions that are often behind them, and present the reality of today’s CCRCs’ offerings. Their research… Read more »

  • positive words to boost your energy and positive words

    Positive Words to Boost Your Energy

    We hear so much negative news in the media, perhaps listen to pessimistic views of family, friends, or colleagues….so, why not be a positive ray of sunshine today.  Lift your spirits, improve your mood, spread cheer and use as many affirmations from this list of Positive Words.  As they say, “don’t worry, be HAPPY.” Positive… Read more »

  • Streams in the Desert and resident delight

    Streams in the Desert

    Have you discovered a stream in the desert at some point in your life? One of my favorite devotional books (365 daily readings) is by L.B. Cowman, entitled “Streams in the Desert.” Each morning, I open my leather bound book (complete with a coffee stain on the cover) to discover the message was exactly what… Read more »

  • exercises for osteoarthritis and Dr. John Robinson

    Best Exercises for Osteoarthritis

    A meta-analysis of 19 studies suggests that individualized land-based therapeutic exercise reduces knee pain, improves in physical function, and improves quality of life among people with knee OA. Osteoarthritis Study Knee osteoarthritis (OA) is a major public health issue because it causes chronic pain, reduces physical function and diminishes quality of life. Aging of the… Read more »

  • David Ratchford and Spectrum and Spectrum Marketing and Senior living and Ratchford and Spectrum

    Two Questions and Two Challenges

    My vision and focus for all future development in the senior living industry are based on two simple questions for guiding our planning and two meaningful challenges directing our implementation. The two questions that guide our future development planning are simple: Does it enrich the lives of seniors? Does it strengthen the community? If these… Read more »

  • Resident Delight and Spectrum Resident Satisfaction and CCRC

    Taking Resident Satisfaction to a Brand New Level

    In the senior living industry, communities highly regard positive resident satisfaction.  After all, enriching the lives of those who live in our communities is our mission.  Retirement (we have to get a new word for this) communities across the world seek to meet the needs of their members, provide beautiful housing, a place for socialization,… Read more »

  • Stunning AirPano Winners

    Absolutely stunning, beautiful panoramic videography from places around the world. Worth watching every second! See more at AirPano and turn your volume on for elegant and adventurous music. Captivating!

  • Intergenerational Connections intergenerational senior living

    Intergenerational Connections: It’s Grand for All

    Intergenerational relationships and connections prove to be valuable in more ways than 1….How About 10. Below are some findings from recent research on intergenerational relationships, particularly the grandparent-grandchild relationship (grandchildren and adult grands): A study by the Department of Sociology and the Institute of Aging at Boston College, said of the results: “We found that… Read more »

  • Westminster Communities of Florida and Westminster Shores and Florida CCRC

    Community of the Week: Westminster Shores

    Westminster Shores in St. Petersburg, Flordia Bay Breeze at Westminster Shores Forty spacious new two- and three-bedroom waterfront residences are being added at Westminster Shores in St. Petersburg, Florida. Bay Breeze is the latest addition to the community’s twenty-year master plan for its 30-acre campus at the water’s edge of Tampa Bay. When it opens… Read more »

  • Kayaking and seniors kayaking and CCRC

    Feeling Adventurous? Try Kayaking

    Kayakers at Westminster Shores in St. Petersburg, Flordia.

  • Chemicals and senior health

    How Chemicals You Ingest May Affect…

    Trans-generational epigenetics: How chemicals that you ingest could affect your great grandchildren Science Magazine

  • David Ratchford of Spectrum at SFCS conference

    Hospitality, Wellness, and Technology at the SFCS Conference

    Architectural firm, SFCS hosts an annual By Design Senior Living Conference each year.  This year, themes of hospitality, wellness, technology – and of course, design, led the way.  

  • Toddler’s Operating System (OS) Forever Changed

    Watch as this toddler switches from using an iPad to a regular magazine.